norwich union - quoting the druggie nation happy?

is the norwich union promoting insurance for the druggie nation? their adverts centre around a balloon faced moron who haphazardly makes his way through life having avoidable dopey accident after dopey accident. yet nothing matters to him. he doesnt care, he just smiles like someone who has been certified. so what are the advertisers saying with these adverts? after all they must be carefully demographically thought out. that guy in the advert, who appears to be on valium all day must be their target customer. "quote me happy" sounds the sort of thing a hippie would say to his pusher in a dodgy pub looking for weed.

with that in mind i dont want to be a norwich union customer. not if thats what they think their average customer is like. and i dont want to pay for jerks like that in my premiums.