talking of "back to" - back to stupid sainsburys

how stupid is their new slogan.
they are clearly desperate these days, and the clear paper, blue sky, out of the box thinking that they have employed has come up with "try something new today" as a concept to build around.

stupid daft idiots.

dont they know anything about retailing? did the problems a few months ago not teach them something vital to shoppers? stock!! and having it in the shop to sell (they had huge distribution problems).

what shoppers want is lots of choice and lots of it to buy. true, if you cant put it on the shelves because your trucks are in the wrong place, then you might want people "to try something new" but that sounds like they know they cant fix their problem and so have spun it.


the other thing shoppers do, is they act like sheep. and this sainsburys know. delia smith, the woman who was behind their store magazine would say "egg" on her tv show and the next day eggs were all people bought. same when sainsburys face jamie "smug bore" oliver says "strawberry" the stores sell out of strawberries. so what are they doing trying to make it impossible to guess what their shoppers are going to buy next? that means you need more stock of everything just in case. which means more waste through more unsold lines.
what retaillers actually want are people buying the same stuff again and again and perhaps a "bolt on" special at a huge mark up. that way they sell easy to predict stuff in bulk and the odd huge profit winner "when its gone its gone" stock.


sainsburys are doing an allders. ie let idiots set the style. (allders came out with a dumb idea... first reorganise the shop like the internet shops can be set to, ie not stocked in type but in style. that works with the net but not in a shop! if you wanted a light. you didnt go to the light area, you had to go over the entire shop and visit all the "styled" areas to see all the different lights. that was extra stupid as it told people how it would be used, if their house didnt look like the styled setting, they wouldnt buy it!
but no, alders didnt stop there. they also changed the logo to dark blue on darker blue so nobody could see the name of the store. bass had the first trademark around here. a red triangle so people could identify their beer, but who knows what todays young design turks are drinking. allders made their logo invisible, while abbey national rebranded, in a different colour on each branch. hello? there goes your identity. purple = either chocolate or ciggies etc... but no abbey went with no "brand" continuity.

and guess what. neither allders or abbey remained as they were. allders died, and abbey was taken over, and immediately given a new bold red logo for everything.

good bye sainsburys. you are doomed with these morons in charge - long live tescos